An advanced Omnichannel table configurator

Custom-made tables.

The table configurator from Hulo is an advanced configurator that allows customers to generate quotes themselves. Once a customer confirms a quote, the table goes into production through a direct link with the production software.

Both technically and visually, this table configurator is progressive. All table shapes are generated parametrically, allowing for many combinations.

This project is also a fine example of an Omnichannel approach. The user can configure online, but the sale is concluded in the showroom.

The 35-year-old furniture making company Art Furniture is undergoing a metamorphosis. In addition to the new name HULO, the family business is also launching a new approach.
With the help of an online 3D configurator, customers can now design their tables themselves.

Hulo is a family business that has been active in the furniture industry since 1987 under the name Art Furniture. They recently changed their name, but the company’s values and quality remain the same. Under the new name Hulo, they now focus on custom-made tables at a fair price.

The new website and online configurator were made possible by 3D Config, a part of the Antwerp company Flux. The 3D configurator enables customers to assemble a table online themselves. And they can go far in this: in addition to the material, the color, the type of legs, and the finish, they can also configure the dimensions completely. Everything is neatly displayed with or without chairs, so everyone can perfectly imagine how big the design will actually be.

Martijn from HULO: “The configurator is a very interesting tool to lead online buyers to our showroom. In our showroom, we notice that customers decide faster and proceed to a purchase immediately because the final result and price are directly visible. This way, we can work much faster and more efficiently.”

Stijn De Witte from FLUX: “This project is a fine example of a fully integrated omnichannel approach. Potential customers can configure a table online or at a fair and generate a quote. Afterwards, they come to the showroom to further conclude the sale. Once the sale is concluded, the table can be produced immediately through a link with their production software. We expect a shift in the manufacturing industry where the entire process from sales to production is digitized and made more efficient without losing the added value of personal contact.

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Every project is unique. That is why it’s important to sit down together and discuss an optimal approach for your project. Don’t hesitate to get in touch so we can discuss what works for you, without any obligation.

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